Brief: Empty Esky is a movement to support Australian businesses affected by the bushfires. We were tasked with creating a website where businesses can submit their details for a shoutout, and supporters can pledge to embark on a roadtrip with an empty esky, once it’s safe to do so.

Insight:
Australians are widely known for their friendly and approachable demeanour.

Idea:
A minimalist design that is in-line with Empty Esky’s Instagram feed and craft copy that has a friendly tone to reflect Aussie way of life.

Execution:
Empty Esky - Get on-board the movement

Website still in process of being built - landing page: https://www.emptyesky.com.au/